About The Art of Manliness

The Art of Manliness is a different kind of website for men. Authored by the husband and wife team of Brett and Kate McKay, the site focuses on helping men be better husbands, better fathers, and better men. Every week we seek to uncover the essential skills and knowledge today’s man needs to know. Since beginning in January 2008, The Art of Manliness has already gained 155,000 daily subscribers and continues to grow each week. If you would like to have your brand featured in front of over 15 million monthly impressions, have a look at the advertising information below.


Monthly PVS: 15 million+ (Google Analytics)

Absolute Unique Visitors: 3 million+ (Google Analytics)

Twitter Followers: 50K+

Facebook Fans: 156K+

RSS and Email Subscribers: 155K+

Art of Manliness Community Members: 22K+ (This is our very own social network that can be found at


Gender: 75% Male

Age: 52% 18-34

Education:  56% College Educated

Ad Products

Sponsored Content

Sponsored content is a way for you to get your brand out in front of millions of users in an organic, non-obtrusive way that resonates with readers and sparks conversation and social sharing. Dockers, Dodge, and Gillette are just a few of the brands that have successfully partnered with the Art of Manliness in crafting engaging and shareable sponsored content.

Here’s how sponsored content works:

We create an original article that aligns with your brand or brand messaging. For example, Dockers latest campaign featured famed survival expert Bear Grylls. The campaign was all about getting in touch with your “wild side.” So we published two survival-themed posts: The Swiss Army Tampon — 10 Survival Uses and How to Use a Busted Cell Phone to Meet 5 Basic Survival Needs. The survival tampon post racked up nearly 20K Facebook Likes in a few weeks and was featured on several large sites.

Our Outfitted & Equipped Visual Gallery series is a great way to get your product in front of hundreds of thousands of readers in an organic and appealing fashion.

Let us be clear, while we’re willing to work with brands to come up with themes for sponsored content, we maintain full editorial control. 

A small ad and tagline for your brand is included at the beginning of the post. At the top of the post, a small 125×125 ad square will appear with your brand’s logo along with a bit text explaining that this post is sponsored by your brand along with a link to your brand’s website. This brand image and tagline will remain on the post indefinitely. Because Art of Manliness posts typically rank well in search, there’s an opportunity to enjoy a steady stream of traffic from sponsored content months and even years after the post is first published.

Roadblocked ads. All the ad banners on the page with the sponsored content will be roadblocked with your brand’s advertising. The roadblock will last for 200,000 pageviews.

Shared to our 300,000+ followers. Your sponsored content will be blasted out to our 300,000+ followers via email, RSS, Facebook, Twitter, Google+, and Pinterest.

Here are examples of sponsored content we’ve done in the past:

Email for requests and pricing details.

Self-Serve Banner Ads

Target your banner advertisement campaign specifically towards Art of Manliness readers with our easy to use self-serve ad platform at

We offer three ad sizes at the following rates:

  • 300×250 Medium Rectangle: $3 CPM
  • 728×90 Leaderboard: $2.50 CPM
  • 160×600 Skyscraper: $2 CPM
The 728×90 and 300×250 banners will also appear on the mobile version of the site which receives nearly 8 million pageviews a month.
Visit to start your campaign today!

Mobile Advertising

We’ve partnered up with OnSwipe to create an engaging and elegant mobile experience for Art of Manliness readers. Over 1.3 million people visit Art of Manliness on their mobile devices each month. Each mobile visitor, on average, visits 6 pages per visit. That’s nearly 7.8 million pageviews from just mobile users alone!

Get your brand in front of these highly engaged readers with a full-page, magazine-style advertisement that appears between page swipes. You can make your mobile advertisement interactive with video and geolocation.

Email for requests, specs, and pricing info.

Email Newsletter

Our daily email newsletter gets sent out to over 65,000 subscribers with an average opening rate of 34% (22,000 emails opened each day).

We offer 500×80 Leaderboard banner that’s placed at the top of each email and is the first thing seen by the 22,000 people who open our email each morning.

  • The rate for a single email campaign is $250.
  • If you buy a week’s worth of email campaigns (four emails) the price is $750.

Email for requests to advertise in our daily email newsletter.



Federated Media

If you have a larger budget, please contact Federated Media.

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